Type of ads - Please feel free to select multiple options *

Why? *

Which platforms do you frequently encounter ads on and which ones are most effective in capturing your attention?

Do you find ads targeted to you more appealing, or do you prefer ads that are more general and broadly relatable?

Targeted ads

More generally targeted

When it comes to Jewellery ads specifically, what aspects or styles catch your eye and make you more interested in a brand or product?

Please select all applicable aspects *

Luxury/high-end jewellery

Type of jewellery e.g watches, chains, pendants, grills etc

Celebrity co-sign

Customer testimonials

Presentation of the ad

Ads that talk about the jewellery

Ads with no speech but more visual aesthetics

Ads with trending music

Select the most important aspect to you *

In regards to online content, do you prefer pictures or videos?

Videos

Pictures

What are your top 3 visually appealing videos and bottom 3? (See below)

Top 3 *

Bottom 3 *

Why was your top ranked video at the top and why was the bottom ranked video at the bottom?

Top ranked - Please tick all the boxes that supports your reasoning *

Least ranked - Please tick all the boxes that supports your reasoning *

Least grabbing jewellery aesthetic

Least grabbing background

Poor lighting

Poor framing

Video 1

Video 2